Free Download Marketing: The Basics
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Marketing: The Basics
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About the Author
Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the ‘world’s greatest business thinkers’ in Business Strategy Review (Winter, 2005). Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.
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Product details
Series: The Basics
Paperback: 256 pages
Publisher: Routledge; 2 edition (January 22, 2010)
Language: English
ISBN-10: 0415779006
ISBN-13: 978-0415779005
Product Dimensions:
5.1 x 0.6 x 7.8 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#576,636 in Books (See Top 100 in Books)
The information contained in this book is useful, and the authors have endeavoured to keep the language simple and accessible, however the Kindle version (I cannot speak for the printed copy) is riddled with typos, grammatical errors, spelling mistakes, and clumsy sentence structure. Revisions are desperately needed to ensure this book appears credible, and does not continue to seem like the last-minute project of university students.
A mus read if you are thinking about getting into marketing​, but it will not allow you to create a marketing strategy from scratch if you don't have any experience.
Easy to read, very relpful
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